Wednesday, June 29, 2016

Top digital game global hottest month 4/2016

Last week, Activision Blizzard has officially released Overwatch, a shooter multiplayer is designed for competitive play. And just 48 hours after the first launch, Overwatch has reached 5.4 million followers on Twitch, partly thanks to strong marketing campaigns on the platform. With this achievement, it has overcome the "blockbuster" Fallout 4 with 4.2 million track after the first 2 days.

In April last, digital gaming revenue growth of + 5% YoY from the same period last year, total revenues of $ 6.2 billion. Digital consoles continue to be items with the highest growth rates in terms of both profit (+ 23% YoY) and the number of players (+ 15% YoY). Mobile, MMO and PC also showed positive signs in terms of revenue and volume monthly active players, main engines promoting this development is the digital game downloads, absolutely continue to gain market share from the game disc. Casual gamers are still gradually "migrated" from social gaming (social networking) on ​​the desktop to mobile devices, causing sales of this class continue to decline (-10% YoY).

Clash brand continues to "print" money to the two titles were brought in $ 100 million in April 2016. Supercell After a spectacular debut the previous month, sales of Clash Royale showed signs "cool" the first, but still on par Clash of Clans brother around.

Both titles are brought in revenue of $ 100 million, and total revenue earned a general release remains higher than CoC hegemony period. Thus, until this point, the new title of Supercell was successful in expanding the company's market share instead of market share in existing dispute with the predecessor game.

In the past few months, Clash of Clans true that showed a decline in revenue, from more than 5 million / day to less than $ 4 million, which shows the "rookie" Clash Royale was to launched in time to compensate for the CoC form. Earlier this week, a different vibration information has appeared on the Wall Street Journal, that Tencent is planning acquisition and acquirer Supercell 2 games both on, a merger can be said is relatively feasible at current points.

Dark Souls III revenue surpassing expectations DLC PC segment, accounting for the No. 1 spot on the charts last May 4. The title of Namco Bandai has grossed approximately $ 45 million in its first month on the market appear schools, outstripping sales of the console to nearly 18 million. This is the first time a PC game Dark Soul on earning more revenue on the console, the clearest proof that both Namco Bandai and From Software have successfully applied the lessons from Dark Soul Dark Soul I and II in the past.

This time, the version optimized for PC are prepared before games multi-platform release, bring to PC users and the graphics controller more quality from the start. The success of the PC version was somewhat offset the console versions, while the third brother remaining Dark Soul can not break into the top 10 popular digital consoles for profit.

The broadcast networks and international brands to promote eSports market reached 892 million US dollars of total revenue. After a noisy period last rumor, as many rumors about the cooperation contracts are spread then extinguished, we know exactly the "big" in the media are attacking eSports market. The emergence of ELeague, the result of cooperation relations between Turner Broadcasting and WME / IMG, is an important event marked the first step of broadcasting companies in their efforts to take over part of the market lucrative investment is attracting huge advertising this.

With the purpose of connecting with potential customers but difficult access of adolescents aged men, the advertiser has chosen the medium of professional gaming tournament with audiences around the world are gradually figure approaching 214 million by year's end. Brought about the call for investment from several major publishers, including Electronic Arts and Activison Blizzard, pointing out the link between the development of eSports market with business models of these companies broadcast The current.

Last week, Activision Blizzard has officially released Overwatch, a shooter multiplayer is designed for competitive play. And just 48 hours after the first launch, Overwatch has reached 5.4 million followers on Twitch, partly thanks to strong marketing campaigns on the platform. With this achievement, it has overcome the "blockbuster" Fallout 4 with 4.2 million track after the first 2 days.

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